Analogizing. 
Losing
the ability to alalogize.
Humans have allways
been able to analogize, they found themselves in
a hard world, where the ability to assume some common behaviors in
amimals and to gernerate posibilities that one object is like or unlike
another in some respect was essential to their survival. One of the
most important ways they could do this was to create analogies between
concepts thereby illuminating hidden properties in one of the concepts.
In the modern world such information comes mostly in the form of
communication from others. Like many of these suppressed or ignored
tools/inate abilities this one is socially or culturally suppressed as
being a childish activity (of seeing not how things are, but how they
could be) and one not not sufficiently dignified for adults to perform.
It is also inhibited by its lack of necessity in the modern
world. Because of
this
predudice against childishness and the lack of
need, it is not encouraged by adults. It is however by far the easiest
method for generating new, startling and unique ideas and the most
common method used by people to achieve genius status.
Analogizing. 
Analogizing is not
only one of the essential ingredients in genius, but is also the
basis for any kind of connectivity in thinking. It is that, by which we
are able to think of one thing in terms of something else. As in the
illustrations above we can use the analogy of a head as a house, where
the mouth is a door and the eyes are windows. In order to give a car a
personality we may use the analogy of the headlights are eyes and the
grill is a mouth. The moment we do this we find that there is usually
an actual relation there. Windows for instance not only look like eyes
but their function is to let in light. Likewise the function of a door
is to allow or disallow things into a house just as a mouth allows or
disallows things to enter the body. The point is that an analogy is a
bridge between one thing and another, it enables us to connect the
otherwise unconnectable and discover hidden similarities in form and
process.

Analogy
plays a significant role in problem solving, decision making,
perception, memory, creativity, emotion, explanation and communication.
It lies behind basic tasks such as the identification of places,
objects and people, for example, in face perception and facial
recognition systems. It has been argued that analogy is "the core of
cognition". Without analogies to connect ideas together we are left
without explanation, where the simple can appear weird or magical.

Analogy
and change in people.
Analogy is also a good way of making
information understandable and thus make people more motivated to act.
Take for example a medical institution was having trouble with
interdepartmental feuds and bureaucracy. In response the head of the
departments drew an analogy between the way, various organs and other
parts of the body and the various departments in the facility. She
stressed the integrated way each part has to work with all the other
parts for a body to be healthy, and the way various departments of the
medical facility similarly needed to work together for the organization
to be healthy. Because the department heads were all doctors this
information caused an immediate change in the doctors attitudes and
behavior.
Helen
Keller.
Helen Keller was both blind and deaf but she was
able
to explore the world of sight and sound by analogy. How could a woman
relying on solely on on touch, taste and smell learn anything about the
world of seeing and hearing, much less contribute to it? Even as
scientists contemplate the subatomic world of atoms so was Helen Keller
able to contemplate the world of color and sound. She learned to speak
without hearing herself, she learned to write and type without being
able to see the words and she learned to read half a dozen languages
through the intermediary of Braille. Through her words we begin to
understand how important analogy is in translation from one sense to
another. She explains how she was able to approach and to some extent
appreciate and understand the worlds of sight and sound through analogy
as follows:
"The
freshness of the flower in my hand is analogous to the freshness I
taste in an apple newly picked. I make make use of analogies like these
to enlarge my conception of colors. Some analogies which I draw between
qualities in surface and vibration, taste and smell are draw by others
between sight hearing and touch This fact encourages me to persevere,
to try to bridge the gap between the eye and the hand."
"For
example, I observed the kinds of and degrees of fragrance that gave me
pleasure, and that enabled me to imagine how
the seeing eye is charmed by different colors and their shades. Then I
traced the analogies between the illumination of thought and the light
of day, and perceived more clearly than I ever had the preciousness of
light in the life of the human being"
Teach
and learn by analogy.
In
their book "Sparks of Genius" Robert and Michelle Root Bernstein quote
a character in an ancient Chinese play who has been ordered to stop
using analogies. "A man who explains necessarily makes
intelligible that which is not known by comparing it with what is
known...[to abandon analogies] would make the task
impossible." they then go on to say, "Start with
what you know or what the person you are teaching already knows then
find the functional analogy that bridges the known thing with the
unknown one that needs to be understood." Analogy
is not
just a way of explaining something in terms of something else, but also
a way of making a discovery. The formula below provides a verbal way of
generating analogies. But most good analogies are well hidden and
require chaos and randomness for their generation.
When a scientist looks at one thing and
sees something else he is in the process of discovering how one can
function in a similar manner to another. Bad analogies do not lead
to discoveries but rather lead to the known, the ordinary the dull and
the mundane.

Analogies as used for
explanation or discovery in science.
Leonardo
da Vinci who is
perhaps the almost the archetype of a genius provided masterful
analogies in his notebooks not just in writing but also in
illustrations because he was also a great artist. To quote from the
Bernsteins, "The swirling of water in the pool around a water
wheel is juxtaposed with the swirling of the blood as it courses
through the heart - not quite Harvey's pump analogy but almost.
Leonardo compares the process by which light, heat and odors are
dispersed with distance - analogies that we now know are inaccurate.
But his analogies between between water wind and sounds carried on the
air are still recognized as valid in modern physics." By
simultaneously connecting by analogy the circles made in a pond by a
stone with the sound made by a bell he was able to to suggest that
sound traveled in waves.
In
science the whole process of explaining something we cannot observe
directly is done through analogy with something we can observe
directly. This is, so often, the cause for much confusion among
scientists, who forget that they are using an analogy and start to
believe that the thing described must have all the properties of the
analogous thing and not any other properties. They forget it is just an
analogy. For instance electricity was one thought of as a fluid that
passed along a wire and while we now recognize that this is not
correct. It is true that it was a useful way of thinking about
electricity. Is
light a particle or a wave? Well clearly it is neither but there are
clearly properties of light that are the same as a wave, and properties
of light that are the same as a particle. It is important in science to
be aware that that we are using an analogy to understand something but
the thing is not the analogy. In fact light is light it is not a wave
nor is it particles and these are simply analogies we can use to help
understand it.
When
we think about the stuff that matter is composed of such as protons
neutron and electrons it is very easy to think of them as being
particles of matter which should have the same properties as matter but
of course they are not. Max Planck and Louis de Broglie used the
analogy
of a vibrating string to explain the movement and energy of electrons.
When we call electrons particles we are making an analogy just as
surely as if we call them a vibrating string. I remember in science at
school we were first taught Niels Bohr's model for the atom which used
the analogy of planets revolving round a sun. Later we were told this
was wrong and that we should consider electrons a cloud about a
nucleolus. In fact both analogies have their uses, but neither is
entirely
accurate. It's like getting the map confused with the territory.
Darwin's
whole science of evolution was arrived at through a number of
analogies. His most famous analogy is that of realizing that what the
economist Thomas Malthus was saying about human populations applied
equally to all living creatures. Malthus had noted that populations are
limited by resources and that reproduction beyond those resources must
result in starvation. Because the poor and the weak are most likely to
starve the result is non random. Darwin realized that the same sort of
process must exist in
nature.
Analogies as a means to
invention.
George de Mestral, a Swiss
inventor went hunting one day toward the end of the 1940s. During this
hunt he and his dog brushed up against a bush that left them covered
with burrs. When de Mestral tried to remove the burrs, the clung
stubbornly to his clothes. To most people this would be a minor
annoyance but de Mestral became curious as to why they were so
difficult to remove. When he got home he put them under the microscope
and discovered that each burr had hundreds of tiny hooks that had
snagged the threads in his pants. Looking at these hooks he suddenly
saw how like they were to the hooks used in a fastener. A burr is a
fastener he realized and formed the analogy. After several years of
work he finally produced what we now know as Velcro. Velcro is now used
on blood pressure cuffs, tennis shoes, and millions of other items
especially of clothing. Inventors use analogies all the time in coming
up with inventions.
The
invention of barbed wire came about because Joseph Glidden in 1843 was
looking for a way of stopping cattle breaking through fences and he saw
a rail with sharp nails sticking out. Thinking about damaging the
cattle a bit less probably saw the analogy with thorn plants like roses
and this eventually resulted in barbed wire. In the early 1800s a
doctor named Rene Laennec needed to listen to the heart of a woman that
was so obese that he could not hear her heart. He remembered however
listening to a pin being scratched on the end of a piece of wood and
made an analogy with a tube of paper which he quickly fashioned. He
said later in writing, "I was gratified at being able to hear
the beating of the heart with much greater clearness and distinctness
than I had ever done before". The result, the first
stethoscope. The fact that the analogy
was not really correct is immaterial as the device worked. Modern vacuum forceps and
breast pumps are derive from 19th century analogues of blood sucking
leeches.
Samuel
Morse who invented the telegraph came up with the way to send a signal
over a long distance. On noticing tired horses being exchanged for
fresh ones at a relay station he produced an analogy with his signal.
It too would have relay stations to periodically boost the signal. The
team at DuPont who had invented a fire resistant fabric called Nomex
were having trouble selling it to customers because it did not come in
different colors. The fiber would not absorb dye. The problem was was
solved when one of the chemists came up the analogy that the fiber
could be considered to be a mine shaft. Seems strange, but miners dig a
hole into the earth and use props to keep the hole from collapsing. The
chemists found a way to prop open holes in Nomex as it was being
manufactured that could later be filled with dyes.
Analogies
and idea generating.
Ideas,
in this sense, are simply the first stage of invention and William J. J. Gordon created
a company with
the express purpose of generating such ideas. Gordon started a brain
trust group to come up with these ideas, ideas for inventions, ideas to
solve
problems, ideas to be creative. He called his group or the idea behind
it and his company Synectics. The word
“synectics” means “bringing different things together to create a
unified connection”, which is what’s done using the synectics process. While Gordon was alive this
group was very successful at coming up with creative ideas. What seemed
to be different about this group was that they used analogies in order
to come up with ideas. Al Capp who was Gordon's good friend did the
following drawings for fortune magazine. While the drawings send Gordon
and his group up, they also manage to capture the spirit of what the
group was about.
 
This was based on an actual session at the
Synectics headquarters. The eventual result was not quite what Capp
envisioned but rather a design for a wheelchair that propels itself
upstairs on long rotating screws.
Analogizing and metaphors.
A metaphor is when you call
something, something other than what it is.
You do this in order to draw attention to some of the less obvious
qualities in the original thing that are more obvious in the thing you
have substituted for it. An analogy by contrast is brought into
existence not to amplify and clarify discernable qualities, but
rather to find hidden similar qualities. This does not mean
that a
metaphor cannot be used to find hidden qualities, but simply that this
is not its main purpose. The moment you begin to use it to find hidden
qualities, you are making an analogy. This finding of hidden qualities
or making connections between otherwise unconnectable things, is not
only essential to the function of creativity and is also the the most
essential of the thirteen tools in the production of a genius.

Analogies
in art.
A metaphor is also the way
analogies function in literature. Although the main function of an
metaphor is to highlight some aspect of something it also functions in
the same way as an analogy in that it brings to the object or process
enhanced by the metaphor all the qualities of the metaphorical image.
We use the metaphor to highlight one aspect of something, but the
metaphor brings with it all kinds of connotations some of which will be
useful and appropriate and some will not. Of those connotations some
will be surprising and will reveal to us information about the original
something that we did not have before. In other words through the use
of metaphor the novelist or the poet can enable us to see things in new
ways or in richer, deeper ways. In works of fantasy we can use analogy
to personalize abstract ideas in order to make them clear in an
interesting way. The Norse and Greek gods for instance were
anthropomorphic ways of personalizing various aspects of nature and
human social conventions. So there is a god of thunder and a god of
war, a goddess of the moon and a goddess of love. The stories of these
abstract creatures reveal both art and examples for our ideals and
values.
Many
painters and sculptors use use analogies in their art and also to
inform their art. For instance it is well known that Henry Moore used
the natural wearing away and and rubbing of natural objects as a
metaphor for sculpture. Buckminster Fuller created architectural works
that used analogies from the shapes and structures of crystals. M. C.
Escher used analogies from the music of Bach to create his
tessellations.
Arguing
by analogy.
Although analogy is very
useful in coming up with new ideas, one has to be careful not to use
analogies in logical argument as they prove nothing. One does
not have to be logical in coming up with ideas, but that is just the
beginning. From there the ideas must be translated into hypotheses and
tested to see if they are valid or not. There was an old argument in
philosophy that because the universe run so beautifully like clockwork
and thus the universe is like a clock there must be a clockmaker i.e.
God. The philosopher David Hume pointed out that this is a very
slippery argument because nothing is perfectly analogous to the
universe. The fundamental problem with the argument is the assumption
that just because some aspects of A are similar to B, other aspects of
A must be similar to B. It just does not follow. The brightest of minds
can be mislead by analogy. Hume pointed out that we could just as
easily say the universe was analogous to a kangaroo. They are both
organically interconnected systems. The kangaroo analogy would lead to
a very different conclusion about the origin of the universe: namely
that, it was born of another universe after that universe had sex with
a third universe. The clock analogy has been resurrected recently as
evidence for
intelligent design. The fact that this argument is not logical does not
however disprove the existence of God although it obviously does not
prove it.
Children and
Analogizing.
Children are of course
always analogizing and do
it effortlessly. Children are always taking some object and calling it
something else. A stick may become an airplane or a gun or a sword or a
light saber. This is essential to child play and the backbone of child
creativity. The writer Geraldine Brooks attributes her facility for
analogizing to the play she experienced with her mother. Her most
memorable playthings were the creations of her mother's spontaneous
inventions. "'Let's tour the estate,' she would say, and we
would linger to learn stories that each plant and rock had to tell..."
It has been argued by Brooks that children's toys these days are too
well executed, too like the objects the represent. This she explains
may cause the children to use their imagination less as there would be
less need for the production of analogies. While this site is not quite
convinced of this, it is certainly an idea worth investigating. As with
many of the abilities of children, this ability to make analogies does
tend to disappear as they get older. This may partly happen because of
toys but it probably decreases fairly fast anyway. As we become
concerned with how things are in the world more and more pressure is
put on us to see and deal with things as they are. But in doing this we
lose one of the most vital tools of creativity and genius.
Practice as
iterative improvement is a necessity for life long creativity.
Like
imaging, observing and abstracting, analogizing needs to be practiced
with improvement
throughout life if it is to harnessed in the service of creation and
probability of becoming a genius. At
the moment analogizing in the home and school are generally thought to
be unimportant especially early in life and thus discouraged. If,
however, we were to continually try to analogize the world around us we
will
find this ability does not fade, but rather becomes stronger. In the
hands of a creative genius it is used to see invisible connections,
between things and processes, that are at the heart of new and novel
knowledge. It was Newton's analogy between the the falling apple and
the falling moon that gave us the concept of gravity and the
understanding of planetary and all celestial motion. This changed the
world of knowledge as has few other discoveries.
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